Second Story

Second Story Yesterday was a very exciting day for our newest venture, Second Story Auctions.  I am proud be a part of the team that helped create this new partnership and our very first online auction began last evening.  I am writing about this on Moving For Love because for a moment I’d like to reflect on the name of our company, Second Story Auctions.  There was a lot of thought and branding exercises that led us to this name. 

If you are an auction consignor then your items are going to generate revenue for you and leave you with memories about them while the purchaser is going to give those items a new or second story.  We can envision the proverbial dining room table and the many meals and toasts shared there being purchased by a young person or couple who will host their first dinner and give the table a whole new future.  Can we find parallels in our own lives?  Have you ever wished you could rewrite history or perhaps start over again? In many ways, Moving For Love and Second Story have similar missions to help pave the way for your next step whether it is moving yourself or selling or acquiring personal items.  The stories about why you are seeking help or where are hoping your next story takes you are what make our jobs so worthwhile.  Home is not only the house but the people, contents and the experiences had there.  We look forward to helping you in a whole new way turn your house into a home. 

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